Fueled by increasing globalization and the developing role of the internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.
These requirements are for students who enroll in the 2020–2021 academic year. Read this year's program catalog to see our recommended course sequence for this program. For prior year academic requirements, visit our catalog archive.
This program is also available as a minor.
About the Marketing Bachelor's Degree
What You'll Learn
Through your coursework, you will learn how to
- Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
- Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
- Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
- Act with personal and professional integrity in the global marketplace of employers, peers, and customers
- Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers
In past projects, students have had the opportunity to
- Prepare an integrated marketing communications plan
- Submit a strategic marketing plan for an established business
- Select a target market for a specific product, apply consumer data to identify market segments, and develop a marketing mix strategy for those segments
- Analyze a real-world marketing situation as presented in a case study
- Defend and support marketing recommendations in a formal written document
Marketing Bachelor's Degree Requirements
Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.
Courses in the Major
Total Credits Required: 120
- Required Major Courses: 36
- Minor and Elective Courses: 43
- General Education Courses: 41
Required Major Courses
- BMGT 110
- ACCT 301
- BMGT 496
- MRKT 310
- MRKT 354
- MRKT 395
- MRKT 410
- MRKT 412
- MRKT 454
- MRKT 457
- MRKT 314 or any MRKT course
- MRKT 495
Related Required Courses
The following may be applied to general education or elective requirements:
- ECON 201
- ECON 203
- IFSM 300
General Education Requirements
UMGC outlines the options available to fulfill the 41 credits of general education coursework for bachelor's degrees on the General Education Requirements webpage.
In addition to the major, elective, and general education courses and requirements outlined on this page, please review the overall bachelor's degree requirements.
This position is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Student Clubs and Organizations
Type: Student organization
Available To: Undergraduate and Graduate
This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.
Awards & Recognition
- Best Buy | GetEducated.com | 2014
About the Faculty
Our world-class faculty members combine academic credentials with a wealth of experience in the field.
Faculty members in this program hold or have recently held positions including
- Chief operating officer
- Director of marketing
- Executive vice president of worldwide marketing and sales
- Managing director
- Product manager
- Vice president
Our faculty work or have worked at organizations including
- A.T. Cross
- Colgate Palmolive
- H&R Block
- Massachusetts General Hospital
- Procter & Gamble
- Qwest Communications International
- Sara Lee Corporation
- T. Rowe Price
- U.S. Government Accountability Office