A Message to the UMGC Community from President Javier Miyares

Dear Colleagues and Friends,

On April 18, 2019, Maryland Governor Larry Hogan signed a measure formally changing our institutional name from University of Maryland University College to University of Maryland Global Campus (UMGC). Our new name affirms both our roots as a respected public institution in the state of Maryland and our global footprint.

This change comes at a pivotal moment in our history—a history that spans eight decades and that has been shaped and guided, from the first, by a single, unifying mission: serving the needs of adult students in the workforce and the U.S. military for whom a traditional education was impractical or impossible.

This strategic plan builds on that institutional history and on the progress we have achieved, working together to fulfill our mission. It continues a transformation that has spanned my presidency, one that responds to changing demographics and increasing competition, and seeks to broaden our reach, foster quality, keep tuition low for students, and ensure the long-term sustainability of the university.

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Over the past eight years, we have established one global university, eliminating redundancies across our three divisions—Europe, Asia, and stateside—while centralizing our business operations. We have embraced an academic model based on experiential learning and taken substantive steps to nurture a culture of academic integrity across our university community. At the same time, we have drawn national attention by moving away from costly publisher textbooks and adopting electronic learning resources, including open educational resources (OERs), across all of our programs, saving students millions of dollars annually.

We established the Ventures organization, focused on identifying and developing enterprises with the potential to generate new revenue streams for the university. We have "unbundled" our analytics and technology teams, creating for-profit organizations that serve our institutional needs while benefiting financially from external partnerships and fee-for-service client contracts. Guided by data analytics, we have refocused our marketing efforts to maximize return on investment, streamlined our business operations, and optimized our utilization of space.

Now, we look ahead to new challenges and new opportunities, guided by the vision and perspectives of our key stakeholders—faculty, staff, students, and alumni. I am particularly grateful to Academic Advisory Board Chair Daniel Mintz, who led a team in developing a white paper (see Appendix) that offers a faculty perspective on academic quality at UMGC.

The landscape of adult higher education continues to evolve, and we face unprecedented competition from new institutions with innovative offerings, from for-profit schools reborn as nonprofits, and from peer institutions newly armed with sophisticated recruiting technologies borrowed from other market sectors.

Together, we have sacrificed, we have innovated, and we have grown, and we stand ready now to expand our operations on a global stage, seeking always to bring the promise of a quality, affordable education within reach for all who have the will and desire to achieve.

Thank you for your support, your vision, and your belief in the mission of University of Maryland Global Campus.

Sincerely,

Javier Miyares
President
University of Maryland Global Campus

Mission, Vision, and Values

Mission

The mission of University of Maryland Global Campus is improving the lives of adult learners. We will accomplish this by operating as Maryland's open university, serving working adults, military servicemen and servicewomen and their families, and veterans who reside in Maryland, across the United States, and around the world.

Vision

UMGC will be a global leader in adult education focusing on career-relevant programs that enable students to realize their professional aspirations.

Values

  • Students First: These are the people who make our work possible.
  • Accountability: We are each responsible for our overall success.
  • Diversity: Each individual brings value to our efforts and results.
  • Integrity: Our principles and standards are never compromised.
  • Excellence: Quality is the hallmark of our work.
  • Innovation: We advance so others can benefit from our leadership.
  • Respect: The rights and feelings of others are always considered.
  • People Always: Our faculty and staff represent our differentiator and competitive advantage.
 

Strategic Goals

Quality Education/Student Success

UMGC will provide innovative, affordable, career-relevant education that aligns with accreditation standards and leads to the achievement of desired competencies, helping students earn the degrees or certificates they seek and, ultimately, reach their professional goals.

Excellent Student Experience

UMGC will offer an intuitive, integrated, and supportive experience throughout the student lifecycle, beginning with first contact and continuing through application, enrollment, admission, learning, employment, and engagement as alumni.

Increased Market Agility

UMGC will pursue additional legislative flexibility and seek to develop new revenue streams that, together, position the university to continue to respond promptly and thoughtfully to shifts in the competitive landscape and emerging trends in education by adapting programs and services, refining operations, and deploying staff and faculty as warranted by market conditions.

Streamlined Organizational Capacity/Operational Excellence

UMGC will build its professional capacity by investing in its people, processes, and technology; leveraging its diversity to innovate and improve; and acting as a responsible steward of all assets and resources.

Sustained Growth

UMGC will grow enrollments and refine its global operations through efficient recruiting and improved retention, by pursuing strategic alliances and corporate partnerships, by bidding aggressively to retain its contracts with the U.S. Department of Defense, and by nurturing its culture of quality and commitment, which earns the trust and confidence of stakeholders, thus protecting and enhancing its reputation.

 

Strategic Initiatives

Employ innovative strategies and technologies to ensure and enhance academic quality and support student success.

To ensure that students are prepared for the evolving demands of the workplace, we will expand our competency-based learning model by deploying personalized and adaptive learning modalities, with an emphasis on enhancing academic quality and learning outcomes. In addition, we will realign the undergraduate and graduate schools into three schools organized by discipline—focused on fields related to cybersecurity and information technology, business, and arts and sciences, respectively.

Leverage technology to enhance the student experience.

UMGC will partner with AccelerEd and HelioCampus to provide students with an intuitive and seamless experience from first contact through alumni engagement. With AccelerEd, the university will implement a new Student Information System (SIS) that integrates systems and processes, offering students a clear and intuitive portal and seamless service interactions. The expansion of HelioCampus capabilities promises greater capacity for the continuous improvement of curricula and an innovative learning experience.

Expand credit for prior learning.

UMGC will become a leader in recognizing and awarding credit for prior learning gained in academic, corporate, military, and other settings. The university will streamline its curriculum and catalog to clear paths to degree completion, evaluate processes for assessing military credit and joint degree pathways, and make it easier for students to predict and plan for the costs of their chosen degree programs.

Recruit and retain expert faculty.

UMGC will continue its efforts to recruit, train, evaluate, support, and retain its strong cadre of full-time and part-time faculty who are distinguished by their professional experience, academic achievements, and ability to foster student learning.

Protect academic integrity.

The university will seek to lead higher education in protecting the academic integrity of its curriculum, nurturing a culture of integrity across the learning environment, and developing technological tools and strategies, as appropriate, in response to the known and emerging tactics of deceptive operators.

Ensure affordable access.

UMGC will develop a pricing and scholarship strategy that ensures its tuition is within reach for Maryland residents, military students, and adult learners across the United States. The university will expand its use of open educational resources (OERs), empowering faculty to improve the quality, currency, and accessibility of learning materials.

Scale operations to accommodate growth through expansion.

UMGC will prepare its operations to support a larger and more diverse student population by creating a more nimble and efficient organization, adopting additional technologies to streamline processes. At the same time, the university will work to maintain its position as the premier provider of education to U.S. troops overseas.

Increase organizational flexibility and agility.

UMGC will aggressively seek additional statutory and regulatory flexibility from the state to support more competitive positioning against other large online institutions, for-profits, and new entrants in the education market. We will explore strategic alliances and articulation agreements with corporate, government, and academic partners and, where appropriate, transition non-academic functions to the Ventures organization to reduce costs, increase agility, enhance the quality of the student experience, and create products and services that generate new revenue streams to help secure UMGC's future.

Strengthen and differentiate our brand while burnishing our reputation.

UMGC will articulate a unique and compelling value proposition for students, alumni, and prospective employers—further distinguishing our university from the competition—by emphasizing our focus on career readiness, our commitment to personalized attention to students and their needs, and our history of integrity and service to military students and veterans. We will encourage staff, faculty, students, and alumni to serve as "brand ambassadors" who advocate on behalf of our university, and we will continue to champion educational innovation, testing, tracking, and reporting on the effectiveness of new approaches to adult learning.

Invest in employees.

UMGC will continue to provide a supportive and inspiring environment to faculty and staff, seeking out cost-effective avenues for professional growth and development, conducting periodic engagement surveys to track progress, and exploring new platforms with the potential to bolster internal communications overall and information-sharing across departments, divisions, and managerial strata.