University of Maryland Global Campus (UMGC) has been awarded three prestigious Telly Awards, including a Gold Award, for work produced by the university’s brand marketing team.
“These awards validate the quality and creativity of work our staff is doing to promote the university to a wide audience,” said Chuck Trierweiler, chief marketing officer and senior vice president for enrollment. “Their outstanding talents are helping shine a light on our innovative efforts to support students in their educational journeys, highlight what we offer to students in Maryland and around the country.
“Today that requires exploring dynamic new and insightful ways to bring our message to potential students,” he added. “These awards signal that we are effective in doing just that.”
Each year, the Telly Awards honor excellence in video and television in several categories. UMGC earned the Gold Award in the Educational Institution, Non-Broadcast category. It also took both the Silver and the Bronze awards in the Educational Institution, Regional TV category.
The 2024 Tellys showcased TV and video productions that explored “possibility” by embracing new storytelling formats, engaging with emerging technology and using classic techniques to feature diverse points of views.
The university’s Gold Award video, “UMGC: Our Foundation and Our Future,” featured UMGC President Gregory Fowler explaining UMGC’s unique history—as a pioneer in bringing education to military members stationed abroad—and its evolution into an educational institution delivering online courses and certificate and degree programs to adult learners. The video demonstrates how UMGC reaches a broad range of students in Maryland and around the world through learning opportunities at all levels, how it works closely with students to guide them on their educational journey and how its graduates impact the state of Maryland.
As Fowler noted in the video, UMGC is “bringing the right experience to the right learner at the right time in the right way.”
Jerry Moxley, UMGC’s director of content and broadcast video production said the idea for the video came from Fowler. “President Fowler wanted to talk about who we are and where we’re going in the future,” he explained.
Working on a two-week deadline with an entirely in-house staff, UMGC rallied to put the video together in time for a university leadership summit. After the summit, Fowler wanted to disseminate it publicly on social media and YouTube.
The six-and-a-half-minute video can be seen here: https://youtu.be/vzikeI8deuo
UMGC was one of only 13 Gold Award winners in its category. Other Gold Award winners included Michigan State University, Sacramento State University, Loyola Marymount University, University of Pittsburgh, Brigham Young University and the University of California, Davis.
The Silver Award honored the University’s advertising spot, “UMGC: A School for Real Life.” A spot titled “At UMGC, You Can Get Credit for What You Know” earned the Bronze Award. Both 30-second ads promote how the university is designed to accommodate working people’s schedules while providing academic credit for prior learning and life and job experience so students “don’t have to start from scratch.”
The spots have run on television stations and on streaming services across the country.
“Tellys are one of, if not the most, meaningful video awards we could receive,” said Cathy Leaning, UMGC associate vice president of brand marketing communications. “The fact that a Gold Award went to a piece that was produced completely in house, from script to final product, is just icing on the cake.”
This year’s competition fielded more than 12,000 entries from six continents and all 50 U.S. states.
Founded in 1979 to honor local, regional and cable television commercials, the Telly Awards evolved first to include non-broadcast video and television programming and then, with the rise of digital video, to spotlight other video products, including branded content, documentary, social media and immersive content.
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