Isn’t your audience your professor? Many students assume that the instructor is the primary audience for their writing. While this is true, your assignment could call for you to write for different audiences—even hypothetical ones, such as professionals in your field of study or classmates. Sometimes it will be clear who your audience is going to be in your assignment instructions, and other times, investigating further will be necessary. Click on the tabs below for more information.
Audience analysis is crucial to understanding what should go into each piece of writing. Knowing your audience guides you on how to structure your essay, what kind of language and tone to use, what sort of information to use, and how to progress into each topic.
While the tone you use in academic writing will be different than when giving a speech, we tend to adjust our message according to who is listening during both. You would not cover learning theories developed by psychologists with a group of kindergarteners, just as you would not write about the health benefits of grass-fed beef to an audience of vegetarians.
To develop an audience profile, you need specific information about your audience—information about its understanding of and attitude toward your subject. When in doubt, always ask your professor, but below are some questions you can ask to probe further:
Who is my primary audience?
What purpose will this writing serve for my readers? How will they use it?
Is my audience multicultural?
What is my audience’s attitude toward and probable reaction to this writing?
Will readers expect certain patterns of thought in my writing? Will they need statistical data to be convinced?
Once you have determined the answer to the questions on the previous tab, it is easier to plan content decisions:
how much information to convey
what kinds and levels of details to include
what concepts to emphasize
how much time to spend on research
what writing strategies to use
how to organize your information
what words, tone, and style to use to communicate with your audience
Audience analysis is crucial to understanding what should go into each piece of writing. Knowing your audience guides you on how to structure your essay, what kind of language and tone to use, what sort of information to use, and how to progress into each topic.
While the tone you use in academic writing will be different than when giving a speech, we tend to adjust our message according to who is listening during both. You would not cover learning theories developed by psychologists with a group of kindergarteners, just as you would not write about the health benefits of grass-fed beef to an audience of vegetarians.
To develop an audience profile, you need specific information about your audience—information about its understanding of and attitude toward your subject. When in doubt, always ask your professor, but below are some questions you can ask to probe further:
Who is my primary audience?
What purpose will this writing serve for my readers? How will they use it?
Is my audience multicultural?
What is my audience’s attitude toward and probable reaction to this writing?
Will readers expect certain patterns of thought in my writing? Will they need statistical data to be convinced?
Once you have determined the answer to the questions on the previous tab, it is easier to plan content decisions:
how much information to convey
what kinds and levels of details to include
what concepts to emphasize
how much time to spend on research
what writing strategies to use
how to organize your information
what words, tone, and style to use to communicate with your audience